4 Paws Avenue
4 Paws is more than just a store with premium products for dogs. The company's name has set the main vector of branding — to create a world where everything operates according to pet rules, and humans enter it with a special visa.
The company is located in Switzerland and provides a wide range of dog care and training services both online and offline. Positioning brand "Bring Your Human To The Dog Avenue".
One of the main advantages is digitalization and a community built around the brand. It was necessary to create gamification - a loyalty program with a transition to different levels. At each level, club members receive various gifts and special offers.