How can a developer combine different projects into a single brand?

Budget: $$$

Review

TODAY WE ARE BUILDING OUR FUTURE

Bali, Indonesia

Deadlines: 1,5 month

The developer company came to us to create a recognizable network of hotels and villas in the Bali market in a premium segment with objects all over the island. The strategic objectives were: to link the brand and developer and the network of objects and to create a positioning which with minimal costs will separate the brand on an aggressive competitive field.

At the stage of marketing audit we made the main conclusion: among five-star hotels and soulless luxury villas - high competition and quick obsolescence of decisions. So the platform became the decision to make the brand not polished, but cozy, to give the market a premium sense of home on vacation.

The metaphor of the brand is the premonition that comes before the journey. All decisions in identity are subject to this idea. Naming itself - Curio, unusual intriguing merch, multilayer elements in the seal, texts hiding behind the forms, even the logo has a second, more unexpected form.

TODAY WE ARE BUILDING OUR FUTURE

- Market analysys
- Name development
- Development of a creative visual concept

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